Marketing Manager

Ta' Xbiex
Work Type: Full Time
Who are we?
We’re a local leader in Digital Transformation solutions, including digital consultancy, custom software and web prototype development, and cloud solutions. We help organisations vastly improve their operations by leveraging the skills and experience of brilliant people like you. Our client base includes well-known local and foreign companies, local government, and EU institutions. We look out for our team by providing you with a safe, healthy, nurturing environment in which you can grow and deliver true value. We offer competitive salaries, performance-related bonuses, various benefits, and we also organise some kick-ass social events. ICON is also an equal opportunity employer and we offer great family-friendly measures to ensure a healthy work-life balance. All our processes are governed by ISO9001:2015.


The Role:

As the marketing manager at ICON, you'll drive sales growth by creating compelling content for our software services and tech products. You'll be an integral part of our team, collaborating closely with the CEO and CSO to expertly package our software services and products, ensuring they resonate with our target audience. You'll be at the forefront of brand positioning and reputation management, meticulously crafting our image to align with our objectives and values. Market research and analysis will be central to your responsibilities, providing the insights needed to make informed decisions and stay ahead of the curve. From there, you'll be instrumental in planning and executing impactful marketing campaigns that drive engagement and sales leads.

Key Responsibilities:

Take full ownership of marketing initiatives from concept to execution, proactively identifying opportunities and challenges and developing innovative solutions.

  • Product Packaging and Positioning: Strategically package our software services and products to resonate with our target audience. Develop messaging and positioning strategies that highlight the unique value propositions of our offerings and differentiate us from competitors in the market.

  • Strategic Marketing Development: Work closely with the CEO and CSO to develop and implement marketing strategies aimed at driving revenue growth. Utilize market research, industry insights, and competitor analysis to inform strategic decision-making and ensure alignment with business objectives.
  • Develop Compelling Content: Lead the creation of engaging content, including but not limited to website copy, blog posts, social media content, and multimedia materials, to effectively showcase our software development services and tech products. Collaborate with subject matter experts to ensure content accuracy and relevance.

  • Marketing Automation: Harness the power of AI and marketing automation tools to craft engaging content, impactful copy, and effective customer engagement strategies, transforming interest into sales qualified leads and/or product trails.
  • Marketing Campaign Execution: Plan, execute, and optimize targeted marketing campaigns across multiple channels, including digital advertising, email marketing, and events. Utilize marketing automation tools to streamline campaign workflows, optimize performance, and drive efficiency.

  • Market Research and Analysis: Conduct ongoing market research and analysis to identify emerging trends, customer needs, and competitive dynamics. Use data-driven insights to inform strategic decision-making and adapt brand strategies and marketing tactics accordingly.

  • Performance Measurement and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of brand strategies and marketing campaigns. Regularly monitor performance metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.

By effectively executing these responsibilities, you will play a critical role in shaping ICON's brand identity, driving revenue growth, and solidifying our position as a leader in the tech industry.

The ideal candidate will have...

  • 3+ years of experience in a marketing role, preferably within the Tech industry
  • Bachelor's degree in Marketing, or related field
  • Experience leveraging AI & marketing automation tools to create captivating content, persuasive copy, and dynamic customer engagement strategies.
  • Track record of driving revenue growth through strategic marketing initiatives.
  • Goal-oriented, self-starter with a passion for the tech industry.
  • Excellent communication and collaboration skills, with the ability to work effectively cross-functionally.
  • Creative thinker with a passion for innovation and pushing the boundaries of technology.

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